Let’s get to know the basics first. In layman language, Keyword research is the process of identifying Keywords, which get the good amount of search volume/month. For example, Keyword: “KeywordSpy”, “Website SEO optimization tip” and so on. The idea behind performing a research is to, find the keywords that can give maximum traffic and comes with less competition. See how to search competitive keyword . For example: When you do an exact match search: “WordPress SEO plugins”, “Best WordPress Plugins for SEO ” both gives the entirely different picture in terms of traffic.
By doing a complete Keyword search, you will be able to find keywords to drive targeted traffic, more revenue and more niche traffic. Moreover, when you are planning to target a small niche, for example, “Halloween”, doing a Keyword search will help you to find many new Keywords that you might be missing out. You can also analyze competitor site and find keywords which they were ranking for. Doing a comprehensive Keyword research based on the data can drive immense traffic to your site. And by the end, the sale happens only when you are getting targeted traffic. Isn’t it?
What is Google Keyword Planner tool:
Google Keyword tool is an official product from Google, which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche. Few Important things to know:You need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it.
You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword Planner tool.
This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles.
Above is what the homepage of Keyword Planner tool looks like. All you need to do is enter your target Keyword that you want to start searching for. After that, you can add filters such as for which country you want to target your keywords (In below example, All location is selected).
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