There are many factors that goes into developing a great and successful sales
person/team. A key factor to successfully sell a product, service or idea
by a sales person/team is
to analyze the profitability of a customer and maximize his/her lifetime value thus
an essential tool to any business as they define your position in the market,
the more value your business can offer, the more likely they will remain loyal
Below are the simple
but magical tools that will greatly help you to successfully become a great sales
person of develop a sales team:
1.
Believe in Your Product:
This is one of the tools that
really works! In order to be a great
salesperson, you have to truly believe that whatever product you are selling is
the best and what you’re selling is in some way, shape, or form helping
someone. Confidence helps sell, and if you are not confident in what
you’re selling, it comes through on the phone and in the tone of your emails
especially when you are chasing a deal for the first time. The only way
customers are going to buy your product is if they believe it will help them.
2.
Learn from Every ‘NO’
Sales teams should make it a
practice to learn from every “no” so they can understand what it takes to get
to a “yes.” Many times, it comes down to just having a bad product-market fit
or not being able to successfully answer customer objections. But other times,
you already have the answers. They just need to be conveyed in the right way
and at the right time.
3.
Be Your Customers Friend
In service-based industries like
mine (Hospitality), it’s all about building a relationship with the customer.
You want them to be excited; you want to be their ally. I emphasize that
constantly to my team for a singular reason; Even during a global recession, people still travels for
business or pleasure and looking for the best values for their money, so the
hotel industry can thrive under the business to customer loyalty platform and your
business often continue to grow by improving their experiences and customer
service.
4.
Sell with Retention in Mind:
Some salespeople are particularly
good at convincing customers to part with their hard-earned cash. However,
these same sales reps tend to think of relationships as transactional. To be a
successful sales person/team, cultivate a habit to think about finding and
nurturing prospects who will convert into long-term and loyal customers,
more so that you are not the only business owner in that market therefore a
repeat business is required.
5.
Be the Customer
Always try to understand what the
customer needs. If you know their situation, you can offer them what they’re
looking for. So put yourself in the customer’s shoes and ask yourself, “What
would you want to hear? How would you want to be treated?”
6.
Be Solution Driven
The most important lesson a
salesperson can learn is that they are a problem solver, not a product pusher.
Approaching potential or returning clients with solutions is key to gaining
trust and reoccurring business. Steering clients in the direction of their best bet, even
if that’s not your business, will always repay itself in the long run.
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